About Flavours Holidays
Flavours Holidays was founded by Lorne Blyth in 1998. We specialise in activity holidays that combine leisure with learning experiences. We offer trips focused on activities like Pilates, painting, cooking, and photography, primarily in scenic destinations across Italy, Spain, and Marrakech. Our holidays are designed for small groups, providing personalized attention, and we also specialise in catering to solo travelers. Guests can immerse themselves in local culture while enjoying activities led by expert tutors, all in beautiful surroundings with high-quality accommodations and meals.
Lorne Blyth, Founder and CEO
‘The company came from my love of Italy, its food, and cooking, and wanting to offer an authentic experience for travellers who were keen to get to the heart of a place. I knew I wanted to hand-pick the best locations and accommodations, and I still personally choose each new villa and area we take Flavours guests to. I also made a commitment right from the beginning that solo travellers wouldn’t have to pay any extra – so we never charge single supplements. I have a wonderful, dedicated team at our lovely new office in Edinburgh and all our locations. We all genuinely want guests to have a wonderful holiday, learning, relaxing, eating and meeting other like-minded travellers from the UK, USA, and Australia. Our guests love to return to Flavours, with over 40% booking more than once. Many have been on several holidays, trying a new location and activity each time they book. They tell us that they love the small, like-minded groups, the delicious food, and the relaxed nature of our holidays. They also relish discovering new places with the inside knowledge of our Flavours host to hand. And with everything included (yes, even wine and Prosecco!) they say that Flavours holidays are great value”
Emma, Executive Assistant
Sara, Head of Operations
“I’ve always loved travel and before going into operations I worked as cabin crew and loved seeing the world and experiencing different cultures. I coordinate much of what goes on behind the scenes; organising travel for all of our wonderful tutors, ensuring our drivers have the correct information and, of course, working with guests! If you have any questions about your trip, you can call me, anytime.”
Frank, Business Development Manager
With over 30 years of experience in the finance industry, Frank Hoskins brings a wealth of knowledge and expertise to his role as Business Development Manager at Flavours Holidays. Since joining the company in 2019, Frank has played a pivotal role in shaping and enhancing the business, leveraging his professional background to support its growth and development.
Married to Flavours Holidays’ CEO and Founder, Lorne Blyth, Frank shares her passion for creating exceptional travel experiences. A keen golfer and enthusiastic host, he has a particular love for Morocco, where he oversees the delivery of the company’s unique and immersive travel programs.
Whether on the green or ensuring every detail of a Moroccan getaway is perfect, Frank’s dedication to excellence shines through in every aspect of his work.
Pippa, Office Manager
Antonia, Operations Administrator
Giulia, Operations coordinator
Our trusted and passionate Flavours team provides authentic and inspiring experiences for all our guests
Amici Club
As a thank you to any of our guests who book a second Flavours holiday, we offer automatic access to our Amici Club. Once in, you’re part of the Flavours family, and you’ll receive discounts on repeat bookings (which increase the more holidays you book), plus invitations to exclusive Flavours events across the UK such as wine tastings or travel talks. We also offer new locations and one-off trips to our Amici – we’ve been to Morocco and a seaside retreat in Scotland in the past. And, for guests who recommend us to friends, we offer a case of Prosecco once those friends go ahead and book.
